Lately, you might have noticed a new trend on the internet where people are adopting a “very demure, very mindful” approach to life. This trend started with Jools Lebron, also known as @joolieannie on TikTok.
Social media trends often spread quickly, and this one is no exception. The “Very Demure, Very Mindful” meme originated on TikTok and rapidly spread to other platforms. The trend was kicked off by beauty influencer Jools Lebron, who is a transgender woman.
It all began with a 40-second TikTok video where Jools showcased a polished makeup look while describing herself as “very demure, very mindful.” For Jools, being “demure” means being careful, modest, and kind, while showing a thoughtful and gentle demeanor.
Image source: Instagram
“Very Demure” TikTok Trend: How it all Started
In a TikTok video that has now gone viral with nearly 7 million views, Jools is seen sitting in her car, explaining how she approaches work with this mindset. “”I do my makeup, put on my wig, braid my hair a bit, flatiron it, and then spray on some Viral Vanilla perfume. Very demure, very mindful.”
Jools kept on saying , “You see how I do my makeup for work? Very demure. Very mindful. I don’t show up with a green-cut crease. I don’t look like a clown at work. I’m very mindful of my appearance. The way I prepare for an interview is the same way I go to the job. Some girls go to the interview looking polished but end up at the job looking like a mess. Not demure. I’m very modest. I’m very mindful.”
In an interview with CBS Mornings, Ms. Lebron explained, “Your idea of being “demure” is personal to you. It is all about being thoughtful and considerate towards others and yourself, and how you show yourself to the world.”
The viral success of Jools has highlighted her humor and creativity to a broader audience. It has also significantly impacted her personal life.Through her fame, she is now able to fund the remainder of her transition, a major milestone for her.
READ ALSO: The Acolyte: Star Wars Series Won’t Return for Second Season
