Apple is set to host an event on September 9, and this will be held at Apple’s headquarter in Cupertino, California. The invitation sent on Monday, suggests the company is set to release new iPhones, as well as fresh versions for its range of devices and applications.
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New iPhones and AI Features
The company’s event invitation promotes something rather diabolically called “It’s Glowtime”, much to the effect of what it sounds like, the details are scarce. In the past, the company offered this fall event as a venue to unveil its new iPhones and watches, thus, it is one of Apple’s biggest annual product launches.
This event is quite important for several reasons. The company is planning to boost its sales as they slowed down globally with a major impact on China. The company wants to reveal its plan regarding AI.
New AI in its products was unveiled during the developers’ conference in June featuring a range of innovations under the label “Apple Intelligence;” upgraded Siri and ChatGPT integration.
These AI features will first be limited to the recently released Apple gadgets, and other models will receive them gradually throughout this year.
There is increased competition from other players such as Samsung and Google’s Alphabet who have recently integrated their new generation phones with AI.
iPhone 16 & Watch Series
iPhone sales in the recent past have been discouraged by mere evolution to higher models and competition from Android products with better features and specifications at cheaper prices. However, despite these issues, Apple recently announced third-quarter sales which were higher than expected with iPhone 15 series which is yet to be released and is expected to support the new AI tools.
It is said that next year iPhone 16 series will bring a few upgrades, especially to the Pro models where they could receive a comparatively larger display and potentially integrated camera shutter button. Some new guidance exists to indicate that the firm is also planning to introduce a new set of AI tools, currently referred to as Apple Intelligence so as to situate it strategically in the evolving AI sector.
Also, the Watch Series 10 is expected to be released in future that will possess a slim body and a larger dial.
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There is also expected to be an update in the AirPods models for both the low-end and mid-ranged markets. The mid-tier AirPods may incorporate noise cancellation for the first time, or the basic AirPods may get a significant update since 2019’s AirPods Open.
